Thai King sparks pink shirt craze
Nov 30, 2007 I World & Business.
Clothing stores in Thailand have seen a rush to buy pink shirts, thanks to a fashion craze sparked by the country’s King Bhumibol Adulyadej.Thais have been queuing in their hundreds to buy the shirts ever since the King left hospital last month wearing both a pink shirt and blazer.
The Phufa fashion chain said it had sold 40,000 pink shirts this month.
“Our factory is making these shirts every day, every minute day and night,” said a spokeswoman for the company.
“We had no idea they would be this popular.”
The world’s longest serving monarch, King Bhumibol is regarded by some as semi-divine and his picture hangs in most Thai homes. Although he has no official political role, he is seen as the country’s moral authority.
Last year he helped to restore calm following the military coup. The rush for pink shirts is not the first fashion craze he has started.
Since King Bhumibol’s 60th anniversary on the throne in 2006, many Thais have worn bright yellow shirts every Monday, because that was the day of the week on which he was born.
Source: BBC News
Tamoor Malik | Tam2.co.uk » Blog Archive » Thai King sparks pink shirt craze Says:
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Nov 30, 2007, 3:20 pm